KAZAN TOURISM FORUM 2019
BENCHMARKS OF THE FUTURE
KAZAN TOURISM FORUM 2019
Is a global platform which gathers world experts in Tourism once in every two years in Kazan. The forum brings together key industry participants: State, Business and Professional Travelers, who set trends and determine its future. This year the forum focuses on territorial identity and digitalisation of tourism.

The forum has been held since 2011

When: October 23-25, 2019
Where: Kazan, Russia
KAZAN TOURISM FORUM 2019
BENCHMARKS OF THE FUTURE

Is a global platform which gathers world experts in Tourism once in every two years in Kazan. The forum brings together key industry participants: State, Business and Professional Travelers, who set trends and determine its future. This year the forum focuses on territorial identity and digitalisation of tourism.

The forum has been held since 2011

When: October 23-25, 2019
Where: Kazan, Russia
The main themes of the Kazan Tourism Forum 2019 are territorial identity and IT in tourism.
KTF 2019 FOCUSES ON TERRITORIAL IDENTITY AND DIGITALISATION OF TOURISM
In the era of digital transformation, it is crucial to support both innovations and cultural identity. How should we respond to global challenges while staying in touch with cultural identity and authenticity?
The speakers will share real cases of maintaining territorial identity in the era of digitalization and use of technologies in increasing tourist flow.
WHY KAZAN TOURISM FORUM 2019
networking with professionals from all over Russia and Post-Soviet countries
learning about global trends in tourism from real experts
discussing how to effectively turn global ideas into local results
motivation to take your project to the next level
GREETING TO PARTICIPANTS
23-25 october
KAZAN TOURISM FORUM 2019
PROGRAMME
Day 1,
23 october 2019
Visiting the Horeca by Kazan 2019 exhibition at Kazan Expo Center
Day 2,
24 october 2019
09:00
Participants registration

10:00
Plenary Session
The main themes of the Kazan Tourism Forum 2019 are territorial identity and IT in tourism. In the era of digital transformation, it is crucial to support both innovations and cultural identity. How should we respond to global challenges while staying in touch with cultural identity and authenticity? The speakers will share real cases of maintaining territorial identity in the era of digitalization and use of technologies in increasing tourist flow.

Speakers:
Federal Agency for Tourism of the Russian Federation
Agency for Strategic Initiatives
The Government of the Republic of Tatarstan
Paloma Zapata, Sustainable Travel International CEO

11:20
Coffee break

11:40
Session #1
Tourism development in natural areas: global trends and best practices

- Recent trends of tourism development in natural areas
- Mechanisms of public administration of specially protected natural territories in the European Union
- Successful marketing concepts for promoting national parks
- The right balance between nature and the economy: what do specially protected natural territories earn abroad
- Adapting for Russia. Top 10 life hacks from international experience that will be useful for Russian natural territories

13:40
Lunch

15:00
Session #2
Russian Specially Protected Natural Areas - a Course Towards Openness
Forming a new model for the development of specially protected natural territories in the Russian Federation

- Digitizing nature. Unified geographic information system as the main tool for managing specially protected natural territories
- How to calculate the investment potential of natural territories using the example of the "Belaya Gora" cluster
- Invest in nature. Ecotourism business models that work today
- Waste-free ecotourism. How to implement the principles of waste management in Russian specially protected natural territories
- Through the eyes of the director: ecotourism development in Russia using the Volga-Kama Reserve as an example
- Interaction of the tour operator with natural reserves on the example of the "Zapovednik" touri in the Pskov region


16:20
Coffee break

16:40

Session #3
Get out of the city, observe the starry sky, enjoy the summer sun and enjoy mountain air

- You can't pass by. Best weekend nature trails
- How to travel without harming nature
- Popular science expeditions: a symbiosis of travel and science
- How to arrange a real adventure for tourists that they will remember all their lives
- Creative vacation. How to create a travel product based on eco-volunteering.
- "Capture the moment, it's beautiful." One hundred secrets of organizing a successful photo tour
- "Tourists are welcome here." Best practices of hospitable Kenozero

Day 3,
25 october 2019
Digital day
Global technologies in the development of tourism in Russian regions


8.30 -9.30
Digital breakfast (by invitation)

10.00
Session #1
Main Digital Trends of the Global Travel Industry

- "Best practices of digitalization and case studies from various industries"
- "Modern technologies and digital trends of the global travel industry"
- "The path from creating a regional tourism product to Internet technologies on the Russian market"

11.30
Coffee break

12.00
Session #2
Destination Marketing: Technology and Case Studies

- "Modern Internet technologies in promotion on B2C and B2B.
Examples of advertising campaigns of the world's leading destinations on the Russian market "
- "Effective advertising campaigns for airlines, countries and regions, as well as large travel brands. 2019 case studies"
- "Analysis of tourist flows using the tools of the Mail.ru Group"
- "Destination mobile apps as a marketing tool" - representative of AkBars Bank
- "An example of the successful use of digital technologies in destination marketing"

13.40
Lunch

15.00
Session #3
Digital technology in promoting travel products

- "Marketing in tourism means emotions and impressions!"
- "Digital tools for promoting a tour operator to attract foreign tourists from YouTube to Google Ads: life hacks and secrets of what works and what doesn't"
- "Community management with a minimal budget. How to communicate with subscribers so that they become ambassadors of your destination "
- "Analysing websites of regions and tour operators: how to inspire tourists to travel instead of scaring them away"
- Modern digital tools for promoting a tour operator to foreign tourists. From YouTube to Google Ads: life hacks and secrets of what works and what doesn't

16.30
Closing remarks


Registration
ORGANISERS
State Committee on Tourism of the Republic of Tatarstan
PARTNERS
From 23rd to 27th October forum participants will receive a 15% discount on a sightseeing tour of Kazan on a double-decker bus. Flyers will be available at registration.
SUPPORTED BY
Federal Agency for Tourism
See how the previous forums went
HISTORY
KTF-2013
KTF-2015
KTF-2017
+7 (843) 206-00-14 | +7 (843) 206-00-15
Email: visittatarstan@gmail.com | www.kazantourforum.com
KAZAN TOURISM FORUM 2019
BENCHMARKS OF THE FUTURE
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